manucurist

CONTEXT
The goal is to create buzz around the launch of the new Active collection.

Made up of five products, the range reimagines nail care by bridging the gap between beauty and treatment, offering the perfect fusion of makeup and skincare.

Each Active polish is formulated with powerful natural ingredients. The creative challenge is to bring the collection to life across Paris, either by incorporating these ingredients into the visuals or by expressing their essence through a more conceptual and artistic approach.