Hogan

From Traditional To Untraditional

— Hogan is collaborating with five digital artists to elevate digital creative expression to the next level of luxury with a limited edition of 500 Untraditional NFTs destined to reinvent the Italian brand's staple product.

These digital assets where then reproduced into actual shoes and exhibited at the Hogan store during Milan Design Week.

CLIENT : Hogan x Exclusible
AGENCY : BRAW HAUS
ROLE : CGI - Animation - Art Direction
YEAR : 2022

From digital to physical

BTS


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