DOSSIER

CONTEXT
For the launch of the new Extreme Edition collection by Dossier, the objective was to create a campaign that would embody the fragrance's intense and transformative character.

The concept envisioned a single actor applying the perfume in a real-world environment. Upon contact with the fragrance, they would experience a moment of transcendence, as if touched by a divine force.

To amplify this transformation, the visual direction explored the integration of CGI and motion design elements inspired by the perfume's ingredients and emotional intensity, creating a surreal and elevated sensory experience.